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Our Team

Picture: Yvonne Wilson, Senior Editor
Yvonne Wilson
Senior Editor
Picture: Kim Cookson, President, Director of Sales & Marketing
Kim Cookson
President, Director of Sales & Marketing
Picture: Herb Duncan, Director of Finance & M.I.S.
Herb Duncan
Director of Finance & M.I.S.
Picture: Heidi Dyckow, Accounting & Executive Assistant
Heidi Dyckow
Accounting & Executive Assistant
Picture: Leslie Neilson, Director of E-cards
Leslie Neilson
Director of E-cards
Picture: Catherine Thompson, Acquisitions Editor
Catherine Thompson
Acquisitions Editor
Picture: Yao Yu, Web Developer
Yao Yu
Web Developer
Picture: Jennifer Woodland, Director Production
Jennifer Woodland
Director Production


Exporting Atlantic Canadian Talent to the World

With the arrival of the internet, a whole new world has opened up for entrepreneurs to pitch their wares to a potentially huge market. In the beginning days, it seemed that everybody jumped on the dot com bandwagon, at least until that big bubble burst a few years ago. Since those days, there has been a steady evolution of companies that are trying a different and somewhat smarter approach than the front runners. One such company is Trinity Enterprise Inc on (105) Prince William Street.

Their entire approach is refreshing and somewhat different. Kim Cookson, Yvonne Wilson, Yao Yu, Jennifer Woodland, Heidi Dyckow and Catherine Thompson make up Trinity Enterprise Inc. It is the only fully employee owned edu-tainment company in Canada; the term "edu-tainment"meaning that the company focuses on educational and entertainment projects.

"We represent authors, artists, video artists and musicians,"says Kim Cookson. "Besides direct to consumer online sales, we also distribute business to business as far away as Singapore and we currently have about 10,000 contacts.?What further separates Trinity Enterprises from other distributors is that the company doesn't physically take the artist's products in stock, minimizing the risk for the artist and eliminating unnecessary shipping costs. Artists only ship items that are sold. In addition, Trinity Enterprises offers three different contracts to artists, giving them options of their own involvement and needs.

But Kim Cookson and her cohorts do not stop there. "It just isn't enough to change the way business is conducted, you also have to come up with new, imaginative ways to market products,"says Cookson. The first of such new products is an audio book. Not that audio books are a new invention, but the new series presented are 60 minute audio books, rather than the usual hours of multiple disc sets. "We are looking for content that is longer than a short story, but shorter than a full-fledged book and that is of interest to people that want to spend an hour to learn something or be entertained,?continues Cookson. These audio books will also be priced differently than regular audio books. Trinity Enterprises is also a publishing company. Two books have recently been published: the spy fiction thriller Tatya - Moscow Nights by Miron Rezun and From Cloddy Earth to Glittering Gold, an autobiography of J.P. Norrie, father of Honorable Margaret McCain.

In addition, the company prides themselves on hosting "community ties'events, such as Cafe Connections or a multicultural night, which is designed for immigrants to meet and discuss common interests. For more information, please visit www.trinityenterprise.ca

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